UPCYCLING

Giving new life to old materials and disused garments makes the concept of sustainable fashion increasingly fashionable .

Innovation in this field also passes through the recovery of materials: it is through the recycling trend that an increasingly ecological footprint is provided to the sector.

Jeans, T-shirts, manufacturing and furniture scraps, old military or synthetic fabrics, give clothing a creative and ethical touch in an increasingly consolidated way.

And Made in Italy knows the practice of recycling very well, born in Tuscany more than a century ago thanks to the rag and bone men : having old clothes or personal objects delivered to them to give them a new lease of life is a sartorial practice that does not see the big fast fashion houses as protagonists, but more or less consolidated artisanal realities.

Experimenting and creating to combine fashion and sustainability, instead of producing new materials for the creation of clothes or accessories without having to deal again with the use of oil for dyes, the exploitation of the soil and workers, the presence of new production waste, makes fashion increasingly ethical !

By keeping this concept in mind when we buy a garment or an accessory, without getting caught up in the emotional impact of the trend of the moment, we will be able to become the first experimenters and researchers of something unique and unrepeatable, just as Poshead wanted to do from its debut.

My Poshead are the first capsule of bags created by the brand, unique in each piece, because they are designed and sewn onto unique pieces of vintage glasses recovered from old collections. Each pair of glasses has characterized for this collection in continuous evolution a face of a character, a relative or a friend that you want to remember through the application of glasses on models that are gradually decided together with the customer, in shape and leather, or created to give a face to a character that the glasses inevitably bring to mind.

Old cat eye models to mimic a 60s face on a bag, or huge 70s Dior to characterize a My Poshead to be baptized with the first name of a cinema icon, all rigorously searched, dismantled, customized and sewn by hand thanks to master craftsmen who know how to work leather and fabrics and know the art of sewing and embroidery, to distinguish ourselves, together with our creatures.

Poshead .